Quick guide to Search Engine Optimize (SEO) Wordpress
Short facts
1. There are millions of blogs out there. To be successful you have to stand out somehow from the huge amount.
2. Organic traffic from Google and other search engines gives a much higher click rate then links from blog-top-lists.
How Google make it’s page-rank?
The exact equation for Googles page-ranking is for me unknown, but these are the main factors.
-The URL
-The title
-Meta tags
-Links from other pages
-Tags
-Text on a page with header format
How to make Wordpress Search engine friendly?
Wordpress is already quite Search Engine friendly, but there are some minor moderations needed.
1. The first thing you must do is to change the Permalinks, this you will find under settings. In wordpress, each blog post have a unique ID, which will make the URL like this www.yourblog.com/?p=124. This is not good for search engines, if you make a post about Apple stocks, then you will have the subject in the URL for optimizing the hit ratio.
All you need to do is to change to Custom Structure in the Permalinks settings and write /%postname%/.
2. Be accurate with yours Categories, it will help the Crawlers and yours visitors to have a clear structure
3. Use links. If you have posts you are keen on having a good rank on, don’t be afraid to link to this post from other posts, and make links on the front page to this post as well. Try to get links from others, remember that links in comment field also counts.
4. To optimize the title and the meta tags, you may do this in the header.php file in the themes directory, but I strongly recommend to save time and make this with a plugin called SEO Pack, that also makes it easier to change in the future. Download it here.
5. Newer versions of Wordpress supports tags to posts, just remember to use this opportunity.
Of course there exist many more adjustments for better rank but this post handles just the basics for better rank. Of course I will write about more adjustments in future posts.
